Choosing the right colors to enhance the ethos of the company is crucial.

But what colors should be associated with your brand?
Just stop for a minute and observe what is around us.
Every color we see communicates something to us, such as traffic lights and their color code, or looking at supermarket aisles that have a predominance of color by sectors, and subconsciously this affects us or triggers emotions.
In this regard, research reveals that 93 percent of consumers say color is the main element that conveys their purchase, while only 6 percent said physical sensation through the sense of touch is more important.
Hearing and smell attract only 1 percent.
That said, here’s why even in marketing the use of color has acquired a key role in brand building, but let’s see in detail:

Once we clarify the meaning of each color, we realize how it can affect our emotions and moods. And that is why companies choose colors for their corporate image that are consistent with their business and the positioning characteristics they aim for.

What color have you chosen or would you choose for your company?

If you have opened a new business and don’t know what color is right for your brand, contact us and we will help you out. If you already have a logo, but want to check that it matches your target audience in color choice or only is dated and you want to revamp it, contact us for a free consultation. See you again in the next article: How to choose the ideal gadget for your business