Choosing the right colors to enhance the ethos of the company is crucial.
But what colors should be associated with your brand?
Just stop for a minute and observe what is around us.
Every color we see communicates something to us, such as traffic lights and their color code, or looking at supermarket aisles that have a predominance of color by sectors, and subconsciously this affects us or triggers emotions.
In this regard, research reveals that 93 percent of consumers say color is the main element that conveys their purchase, while only 6 percent said physical sensation through the sense of touch is more important.
Hearing and smell attract only 1 percent.
That said, here’s why even in marketing the use of color has acquired a key role in brand building, but let’s see in detail:
- energy, joy, cheerfulness > childhood sector
- intellect > sector of culture
- caution, notice > signal sector
In marketing, yellow is often used to attract attention in shop windows
- cheerfulness, sociability, creativity > youth articles sector
- confidence > banking sector
- health, vitality > food and energy drink sector
- advantage, creativity, renewal, dynamism > political sector
Orange being an aggressive color, in marketing it is ideal for call to action and to invite purchase.
- excitement, passion, daring, love > eros sector, love
- urgency > medical sector
- danger, safety > signage sector, electronics
- bold, courageous > youth products sector
- dynamic, stimulation > food and beverage sector
In marketing, the color red is often associated with promotional sales.
- Tenderness, softness, affection > childhood sector
- female, beauty, friendship, sensitivity > female products sector
- love, happiness > wedding sector
- sweet > confectionery sector
Pink is used to characterize products aimed at a female audience.
- creativity, imagination, magic > communication and childhood sector
- wisdom, spirituality > church sector
- magic, spirituality, dignity, mystery, vision > playful sector
- fashion, vanity, success, luxury > fashion and cosmetics industry (perfumes)
Purple is often found in beauty and anti-aging products.
- trust, reliable, stability, productivity, strength, calm, harmony > industry, health care, pharmaceuticals
- water > wellness sector and all those companies that have water as their main element
- communication > marketing sector, technology, web
In marketing, Blue is used extensively by banks and companies who want to give a view of themselves as?
reassuring.
- tranquility, security, peace, hope > consulting sector
- health, life, fertility, healing > pharmaceutical and medical sector
- growth, environment, natural > nature-related sector
- balance, hope, relaxation > wellness sectors
- money, abundance, greed > financial sector, banking
The color Green being a color associated with nature is often used to make us relax
- slimming and elegant > clothing sector
- darkness, mystery > funeral sector
- authority, power, respect > professional sector
In marketing, the color black is used for luxury products.
Once we clarify the meaning of each color, we realize how it can affect our emotions and moods. And that is why companies choose colors for their corporate image that are consistent with their business and the positioning characteristics they aim for.
What color have you chosen or would you choose for your company?
If you have opened a new business and don’t know what color is right for your brand, contact us and we will help you out. If you already have a logo, but want to check that it matches your target audience in color choice or only is dated and you want to revamp it, contact us for a free consultation. See you again in the next article: How to choose the ideal gadget for your business